Smarter Business Decisions

Insight is the prerequisite for being able to keep a relevant promise in all situations.

It makes a competitive edge to prove the willingness to develop the quality of interactions.

Therefore, it is our goal to make it easy for any organization to gain insight into the experience of critical reputation-building activities – whether experienced by employees, customers, partners, investors or other target groups.

It must be simple and straightforward to gain insight into interactions with the target groups and engaging for all employees.

Traditional questionnaire surveys are often sent out annually or infrequently and usually to support the sender’s agenda.

The surveys do not link to the employees’ experiences – therefore, what is perceived as essential in the organization may not matter to the customers and vice versa.

Furthermore, questionnaires are not designed in the same way from time to time – new employees, new currents, new agendas mean that the answers cannot be compared from time to time.

Finally, traditional questionnaires are based on concepts such as “what do you think about” – concepts require translation; therefore, it is time-consuming and challenging to prioritize efforts.

Many organizations work with quality management and certification as a parallel system and not an integrated solution in everyday life.

We believe that it is not possible to improve what is not measured – it is a competitive difference to have insight into reputation building activities.

Therefore, it is our mission – easy and inexpensive in all situations to bring feedback from the target groups based on the activity-based insight that connects to management.

It makes it straightforward to make improvements completely without interpretations.